Sophia is a senior writer, editor, and strategist. I create stops-you-in-your-tracks moments of delight and clarity for brands.

A snapshot of my words + ideas

🛋️ Once upon a time I was the voice of Herman Miller — bringing whimsy to the world of ergonomic and mid-century modern design.

🤑 Can Global Payments really relate to small business owners? Yes. Even while they’re getting bigger than ever (ie merger).

🚕 Zoox is driverless. But their copy needed a human touch. As a lifelong passenger princess, this was my time to shine.

🎨 Let me tell you the epic story of graphic design in America — its past, present, and future. Just another day as Managing Editor of AIGA.

👵🏻 There’s no age limit on fun. Here’s how I helped One Medical Seniors talk to Medicare patients with warmth, dignity, and joy.

💛 Turns out the world’s best agencies sometimes forget about their own brand. I gave Wolff Olins some much-needed TLC.

🏗️ What would you build on the last undeveloped plot of land in Manhattan? Freedom Plaza asked. I answered. 

📚 Have you heard the one about a heritage press that reprints forgotten books by women? This is the tale of Quite Literally Books.

📲 Everyone wants to understand Gen Z. Deloitte has the data. I made it worth reading.

💻 That time tech startup Furniture.com asked me to help them find their footing — and their voice.

A menu of my services

Content + copywriting

Article + blog
Award application
Branded content
Case study
Email + newsletter
Interactive storytelling
Leadership content
Press releases
Social media
Websites + landing pages
SEO

Advertising

Campaign
OOH
Mailer + catalog
Script + storyboard

Brand foundation

Brand narrative
Brand personality
Messaging + values
Naming
Tone of voice + style guide

Brand strategy

Audience mapping
Competitor audit
Editorial + content strategy

Ready to tell your brand story?

Connect with me on LinkedIn or send me an email.