- Curated a weekly “Top 5 Stories” column and a weekly menswear trend slideshow to repackage existing content in innovative ways
- Developed a digital content tutorial to train the editorial team in our content management system and best practices for search engine optimization
- Managed and wrote posts for the brand’s Twitter, Pinterest, Google+, and Tumblr feeds
- Built biweekly emails (Wednesday and Saturday) to feature top-performing original and branded content
- Updated the homepage copy daily for a new selection of featured articles, videos, and slideshows
Sophia's portfolio 