- Establish the early-stage startup’s authority as furniture experts by penning engaging original content, from interior design style inspiration to the annual trend report
- Define furniture.com’s voice, messaging pillars, and value proposition in the new brand guide to be consistently deployed across all copy for retailers (B2B) and furniture shoppers (B2C)
- Lead content strategy across all customer and retailer touchpoints, including naming for the inspiration blog, new AI tool, and editorial pillars
- Identify and create revenue opportunities through sponsored content with partner brands and influencers
- Craft copy, taglines, and scripts for national designated marketing area (DMA) campaign across TV advertisements, print, and paid social posts
- Improve furniture.com’s search engine ranking with SEO strategy around encyclopedic style pages, how to and guide content, and more
- Write everyday UX and UI copy for the website, newsletter and email modals, and other digital assets like banners and metadata with an eye toward clarity, accessibility, and the brand’s signature wit
Sophia's portfolio 