The A.V. Club

As part of a residency program at The A.V. Club, the influential pop culture source, I joined its Chicago-based team to pitch and report unique Buzzfeed-esque stories for a young and witty readership.

As Editorial Resident, I…

  • Wrote weekly feature-length articles and shorter blog posts about must-reads for any Chicagoan and off-the-wall summer races (bonus: here’s a fictional publication I designed for tablets, featuring this story)
  • Drove engagement by refocusing on Facebook engagement, then reported on the the positive effect of the new strategy using Google Analytics
  • Provided writing, editing, and production support for other local A.V. Club branches and its sister publication, The Onion