- Created branded content end-to-end, from proposed concept to final draft, for clients like Amazon, Deloitte, Mercedes Benz, and WE Communications
- Developed interactive articles, high-impact display ads, and more creative storytelling to reimagine clients’ existing data or work in tandem with Insights team for original reporting
- Launched a new menu of email ad and sponsorship offerings, as a rapid response to the rapid growth of Quartz newsletters during COVID-19
- Led a complete redesign of key brand platforms such as the clunky and outdated portfolio website, as well as the previously underutilized Instagram account with new content, strategy, and brand design
- Elevated the role of the Branded Content team within the preliminary sales process, injecting creativity into even the RFP stage by collaborating with Sales, Product, Partnership, Design, Marketing, and Analytics teams, as well as executive stakeholders such as the President and CEO
Sophia's portfolio 