
During my word-filled time at Reed Words, I wrote for countless companies and agencies. Ironically, I can’t write about them publicly. So here is a roundabout list of my proudest accolades and accomplishments.
I have…
- Named a health fitness brand, hiking gear, branding agency, and (of course) AI tools
- Protected a major foundation from partisan, hot-button vocabulary — without diluting its mission
- Brought a human touch to autonomous vehicles, both on land and underwater
- Rallied the world’s largest financial institutions with a simple and singular message — before, during, and after an industry-defining merger
- Created pie-in-the-sky ideas for how to use the last, undeveloped parcel of land in Manhattan
- Captured the high-octane energy of the racetracks for an international motorsports oil company
- Refined hundreds of pages of legal and healthcare jargon into a warm, welcoming benefits experience for employees
- Inspired wonder, joy, and imagination in the next generation of writers and readers (this one was for our annual pro bono client)
- Turned a bare-bones brand kit into a fully fleshed-out personality, TOV, and even humor-writing guidelines for the OG carshare brand
- Showcased an American chocolatier in a whimsical, tongue-in-cheek campaign