Welcome to life as a passenger princess. As Zoox rolled out its new driverless vehicle, the brand needed to show riders that this is a safer, easier, and a more fun way of exploring their city. My copy rides shotgun at every leg of the journey — from educational in-vehicle videos to tentpole tech and F1 events.
Digital + in-app experience
Journal blog posts
More clips coming soon 👀
Sophia Ahn 