Furniture.com
Delivery_
Editorial strategy
Advertising
Website
Branded content
Style guide
About_
Furniture.com, an early-stage tech and furniture startup, needed someone to rapidly build a editorial strategy while also defining its brand voice. As a senior creative, I led the writing team to introduce its radical business proposition to a national B2B and B2C audience. I created and owned the end-to-end process, from writing the style guide to producing SEO-driven articles, social campaigns, and ads to drive business growth and brand recognition.
Herman Miller
Delivery_
Catalogs & print
Email & social
Web
Videos
Events & signage
About_
I joined Herman Miller, an institution in the luxury furniture industry, at an inflection point. When the world of home and office design was rocked by the demands of COVID, I led the brand across every consumer touchpoint with accessible yet authoritative editorial and marketing content. As the sole retail copywriter, I redefined the brand in a crowded marketplace by highlighting its industry-leading craftsmanship, sustainable innovations, and 100+ years of design heritage.
Quartz
Delivery_
Branded content
Interactive storytelling
In-house website
Social media
Advertising
About_
Quartz, the global news destination for next-gen business leaders, was one of the pioneers reinventing branded content to feel native to its media platform. As the Senior Editor of Quartz’s branded content studio, I continued the tradition by delivering innovative storytelling as a service to blue-chip B2B and luxury brands, from Amazon Web Services to Mercedes Benz to Deloitte.
Wolff Olins
Delivery_
Leadership content
Events & PR
Case studies
Email & social
Advertising
About_
Wolff Olins is the award-winning branding agency behind the iconic rebrands of Uber, McKinsey & Company, and more. As head of marketing, primarily overseeing the New York and San Francisco studios, I worked alongside the CEO, Global Principal, and Managing Director to create and execute a content strategy targeting design and marketing leaders.
AIGA
Delivery_
Design blog & column
Editing
Events & PR
Email & social
Web production
About_
AIGA is the world’s oldest and largest design association serving graphic design practitioners, students and educators—with more than 73 chapters and 25,000 members nationwide. Working closely with the Marketing Director and Social Media Manager, I led the content arm of the communication strategy to establish AIGA as the leading resource for design industry standards, trends, news, and inspiration.
Condé Nast
Delivery_
Web production
Email & social
Blogging
SEO
Photo editing
About_
At Condé Nast, I was part of the small yet mighty digital content team supporting Details, a fashion and lifestyle magazine for men that catered specifically to a wealthy and sartorially-savvy readership. I created top-performing, web-optimized content in the early days of branded content and fashion influencers.
New Jersey Monthly
Delivery_
Reporting
Fact-checking
Web production
Blogging
Social media
About_
The local, general interest magazine New Jersey Monthly was a refresher course on the basics of journalism, from fact checking to copy editing. As part of a small team, I took on various responsibilities including stepping in as entertainment editor, web producer, and more.
Sophia's portfolio 